At the moment, the only offline place you can find out about the Walmart survey is through receipts, giving it insufficient visibility. As Walmart’s sales are still primarily store driven, promoting their survey offline is crucial. Difficulty in learning about the survey.People are often impatient and favor the present over future consumption-a term academics coined “ Delayed Discounted.” As a result, giving an award further out in the future-in this case, every 90 days-weakens its value and influence over respondents. The prizes are awarded too infrequently.Through experiments in the Science of Web Surveys, the authors found that all else equal, recipients are more likely to respond to your survey if the award comes in the form of cash over alternative forms of compensation. Gift cards force your respondent to shop at your store while preventing them from using it in potentially more desirable ways-such as putting it into their savings account or shopping at other stores. Providing a gift card is less valuable than cash.Since the gift cards are awarded to a tiny fraction of respondents-755 out of potentially hundreds of millions every quarter-the expected value from taking the survey is significantly lower than the cost of 10 minutes of their time.
The benefit in this case is receiving a gift card while the cost is your respondent’s time.
The costs in participating heavily outweigh the benefits.
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